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100

Videos

100

minutes

1,250

Visual Assets

15

Character

Branding / Website

Cold Fronts

Challenge

An independent stockist of commercial refrigeration and food service equipment, to stand out in a market monopolised by corporations Cold Fronts needs to be bold. With 30 years of experience and strong relationships with suppliers, this needs to be showcased through confident branding. Serving up stylish, affordable and robust refrigerated displays and storage, the visual identity needs to mirror this, focussing on quality and usability of the products themselves.